When most people think about the new shoe designs that are due to be launched, they simply consider adults shoes. Nobody ever thinks about the new designs that are going to be made available for children, but retailers and designers consider this to be very important. Every year, new designs are launched for children, so what do retailers do make sure that they have the latest designs ready and available to the public?
Shoe retailers from all over the world head to New Jersey to attend the Children’s Great Event Shoe Show. This event goes back to the 90s and the aim is simply to give an opportunity to those who are in the shoe business and want to meet with designers and manufacturers to make sure that what they stock in their stores is what people are going to want to buy.
The show lasts for two days in total and there is usually anything between 250 and 300 different shoe ranges on offer. Twice a year, the retailers and the designers gather here to see what is coming. The ‘back to school’ show takes place in February and there is a Spring and Summer event, which is usually held in March.
So which designers go to this event? There are plenty of brands that you will be familiar with, including A-Line Footwear and Aldo Rossini. Disney and Dr. Martens Kids also attend to showcase their upcoming design along with Emu Australia and Hush Puppies Kids. Well-known designers such as Laura Ashley, Michael Kors, and Moschino bring along their newest designs in children’s footwear.
The show is not just about daily footwear though, sports shoe brands also have new designs coming out all the time for children and one of the featured brands here is Saucony, a well-known sports brand favored by many athletes.